"Social tensions in France aroused a desire to explore and distort the idea of nation. Applecore appeals to the youth of Paris, of the suburbs and from the countryside. The brand inherits its unifying personality from its founders, two champions of cultural openness. Rooted in the digital culture, the brand fathers an apparently-different, but actually close cultures and class backgrounds, proof of the unity of the nation."
Moriba Maurice-Koné & Steven Alexis, founders of Applecore